
Diversified, not centralised: the smart Lib Dem digital strategy
In writing about the Liberal Democrat recruitment for a Head of Digital Content, I pointed out that nearly every Lib Dem digital channel is run independently of HQ - and that should determine HQ's own approach. Running the channels it is responsible for is necessary, but the smart strategy involves working with the huge number of other channels too. It's not only that there are, literally, hundreds of channels around the country run by volunteers for each official channel from federal party HQ in London. It's also that the audiences for all those other channels rapidly add up to being a significant player in total compared to the national channels.