Mark Pack

Diversified, not centralised: the smart Lib Dem digital strategy

In writing about the Liberal Democrat recruitment for a Head of Digital Content, I pointed out that nearly every Lib Dem digital channel is run independently of HQ - and that should determine HQ's own approach. Running the channels it is responsible for is necessary, but the smart strategy involves working with the huge number of other channels too. It's not only that there are, literally, hundreds of channels around the country run by volunteers for each official channel from federal party HQ in London. It's also that the audiences for all those other channels rapidly add up to being a significant player in total compared to the national channels.

MP
13 Oct 2016
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Lib Dem logo bird projected on blockwork

How to Address Concerns about Immigration

Every time I say something liberal about immigration or immigrants, people swarm to tell me that I'm being silly and idealistic and we have to respect people's genuine, legitimate concerns. Since they rarely say "these are my concerns" - there's a lot of hand-waving and a lot of pre-emptive defensiveness about how not-racist they are - it's difficult to figure out sometimes what the concerns are.

HM
12 Oct 2016
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Politics between the extremes – some highlights

Nick Clegg's account of the coalition and its aftermath is an insightful and in many places startlingly frank account. This is not a complete review, though do buy and read the book for yourself, but I'll pick up a few of the issues raised. Nick devotes a chapter to "the plumage of power" - looking at how a government anchored in the centre ground by Liberal Democrats ended up appearing from the outside merely to be run by unusually moderate Conservatives. One aspect of this was being seen with the trappings of power. The value was understood all along by Conservatives - because they live for this sort of thing. Speaking at the door of number 10, etc. There's a fascinating contrast between the coalition DPM who had a veto on government policy but no real visible trappings - and, say, the US Vice President who is well adorned with plumage, but whose powers are 'not worth a bucket of warm spit'.

JO
12 Oct 2016
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We need mental health support at work – and every employer should commit to it Norman Lamb

We all have mental health, just as we all have physical health, and in both cases we are on a continuum, where our health can vary day to day. It is estimated that one in four people experience a mental health issue in any given year, and that one in six employees is depressed, anxious or suffering from stress-related problems at any time. However, many of us know little about mental health. We often don't spot the signs that a colleague, employee, or we ourselves are struggling, and this delays help and recovery. Last week Business in the Community (BiTC) released the most comprehensive report of its kind, called Mental Health at Work. Worryingly, the report uncovered the fact that over three-quarters of employees have experienced poor mental health, and almost half of workers would not talk to their manager about a mental health issue. And while employers are talking more about it, words are not translating into action.

NLMP
11 Oct 2016
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UK Lib Dem news

Satellite in orbit
Science & Technology

A New Hope for the Space Industry

Space is no longer science fiction – it underpins our economy, security, and daily lives. Our new policy will renew the National Space Strategy, support UK spaceports and hubs, and designate space as a strategic industry.

VC
23 Sep 2025
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Man facing away from the camera with arms open as child runs towards him
Migration

Building a Fair Asylum System

The UK’s asylum system is failing, leaving people fleeing conflict stuck in temporary housing, unable to work, and separated from their loved ones. Our new policy gives practical solutions to clear up the broken system left by the Conservatives.

LS
23 Sep 2025
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A hand holding a mobile phone
Science & Technology

A Liberal Vision for Digital Rights

The Online Safety Act was meant to protect people, yet its flawed implementation risks undermining privacy, free expression, and secure communication. Our new policy addresses our concerns and fights for a digital future where rights are protected.

VC
23 Sep 2025
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High Peak Liberal Democrats AGM Notice 7.30pm, 4 December 2024

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